22 - 26 November 2021

Digital
Content Marketing Congress

5 days of top speakers share their knowledge and experience from the digital marketing world in this congress.

Register now
  • Content Marketing

  • Data Driven

  • Social media

  • Lead Generation

  • Content Promotion Strategies

  • Content Marketing

  • Data Driven

  • Social media

  • Lead Generation

  • Content Promotion Strategies

Speakers

Timetable
Christophe Hardy
Content Strategy 22 November 2021 -

Christophe Hardy

Manager Brand Communication / Social & Editorial / Olympic-Paralympic Partnership
Too many stories. Too few narratives. Brand narratives to build and nurture brand love.
Christophe Hardy

Christophe Hardy

Manager Brand Communication / Social & Editorial / Olympic-Paralympic Partnership

Content Strategy
22 November 2021 -

Too many stories. Too few narratives. Brand narratives to build and nurture brand love.

After working for nearly a decade as a copywriter and content manager in advertising agencies and freelance, working across a broad range of brands and industries, Christophe turned client side. Following several years in the fashion and food industry, today, he manages Toyota Europe’s brand communication, always on editorial and the European activation of Toyota’s Olympic-Paralympic partnership.

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Stephanie Duval
Content Strategy 22 November 2021 -

Stephanie Duval

Founding partner RPPRT
There is no hack for sustainable growth
Stephanie Duval

Stephanie Duval

Founding partner RPPRT

Content Strategy
22 November 2021 -

There is no hack for sustainable growth

Behavioral science teaches us the tricks with which we can direct people's behavior in the short term, but psychological research shows how unsustainable that is. Meanwhile, the same research shows a much more interesting approach: motivating behavior through communication based on your brand's distinctive identity. In other words, investing in yourself will enable and motivate the customer to choose you, and is the best way to achieve sustainable growth.

Stephanie Duval and Nele Pieters developed a science-based methodology to guide companies step by step in building an identity that enables sustainable growth. They described their vision in their book You Do You, and Stephanie Duval will introduce it in a clear and inspiring way during her key note.

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Sofie Couwenbergh
Content Promotion 23 November 2021 -

Sofie Couwenbergh

Founder Wunderful Wanderings
erktitel: EN - Content Optimization: quick wins for busy brands
Sofie Couwenbergh

Sofie Couwenbergh

Founder Wunderful Wanderings

Content Promotion
23 November 2021 -

erktitel: EN - Content Optimization: quick wins for busy brands

At age 12, Sofie Couwenbergh told her parents she‘d do ‘something with writing‘ later, and that‘s exactly what she‘s been up to for more than 10 years now. Sofie learned content strategy through trial and error, growing her own authority site in the competitive travel industry to over 200,000 uniques. Right now, she applies her skills to help brands in the digital marketing and communication spheres generate more qualified leads through blog content.

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Vahe Arabian
Content Promotion 23 November 2021 -

Vahe Arabian

Founder of State of Digital Publishing
What Happens Once Your Content Goes Live
Vahe Arabian

Vahe Arabian

Founder of State of Digital Publishing

Content Promotion
23 November 2021 -

What Happens Once Your Content Goes Live

Vahe Arabian is the founder of State of Digital Publishing, a digital publication and consultancy. Over the past 12 years, he has provided SEO and content strategy across startup agencies and digital media publishers.

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Anneke van der Voort
Social media 24 November 2021 -

Anneke van der Voort

LinkedIn expert & owner PRminded
How to use your personal brand to attract the right customers on LinkedIn
Anneke van der Voort

Anneke van der Voort

LinkedIn expert & owner PRminded

Social media
24 November 2021 -

How to use your personal brand to attract the right customers on LinkedIn

'Use LinkedIn in a smart and authentic way, and the business world is at your feet'. With this motto, Anneke van der Voort guides entrepreneurs towards a distinctive profile and more customers via LinkedIn. Her clientele mainly includes entrepreneurs in business services. Before starting her company PRminded in 2013, she worked in Singapore and London as a freelance PR & marketing professional and marketing teacher. She has coached, trained and advised hundreds of entrepreneurs in the Netherlands and abroad.

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Kirsten Jassies
Social media 24 November 2021 -

Kirsten Jassies

Social media trainer with focus on Instagram and Stories
Kick-ass content for social media
Kirsten Jassies

Kirsten Jassies

Social media trainer with focus on Instagram and Stories

Social media
24 November 2021 -

Kick-ass content for social media

Entertaining short form video, mixed with catchy audio, is the newest and most promising form if you want to reach and involve young people. You can find them on Tiktok and Instagram (reels).
It's time to expand your visual language, because guess what? It is not only young people who are attracted to this. Creating stories and live streaming are important new ways to stay in touch with your followers. And all you need is a smartphone, a good dose of creativity and the guts to publish. How? Social media expert Kirsten Jassies will show and explain.

Kirsten Jassies is a social media expert. She trains people and companies to become better at Instagram and Tiktok, including government, retail and media. She also shares her knowledge on Instagram, blogs and books. She wrote Instaproof (2018), an inspiring guide to Instagram, and in May 2021 her new book Kick-ass content for social media was released in which she interviewed 12 creators, from a drone dude and a filter wizard to a selfie queen and a comedy chick.

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Patrick Marck
Social media 24 November 2021 -

Patrick Marck

Director of FeWeb
New Influencer Guidelines: Transparancy For Trust
Patrick Marck

Patrick Marck

Director of FeWeb

Social media
24 November 2021 -

New Influencer Guidelines: Transparancy For Trust

Patrick Marck is director of FeWeb, the Belgian network of digital professionals and agencies, representing +500 companies. Patrick has a track record in enhancing collaboration & exchange between digital professionals. He started in the direct marketing sector (BDMA, now BAM), co-founded BeCommerce and led the interactive advertising bureau (IAB – now BAM). At FeWeb, his focus lies on web/app development, e-commerce & digital marketing as well as digital entrepreneurship.

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Frederik Dooms
Big Data 25 November 2021 -

Frederik Dooms

Country Lead, Google Marketing Platform
"Zero Hour for Digital marketing"
Frederik Dooms

Frederik Dooms

Country Lead, Google Marketing Platform

Big Data
25 November 2021 -

"Zero Hour for Digital marketing"

"Frederik Dooms has been working in digital marketing for over 10 years. He worked in Paris as a media buyer for the German, Dutch and Belgian market, followed by 3 years leading Xaxis, Group M's agency trading desk. Today Frederik is the Country Lead for the Google Marketing Platform, advising large advertisers on how to get the most out of digital marketing".

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David Melviez
Big Data 25 November 2021 -

David Melviez

Group Head of Analytics & Maturity
Digitale marketing & data science: de eerste stappen
David Melviez

David Melviez

Group Head of Analytics & Maturity

Big Data
25 November 2021 -

Digitale marketing & data science: de eerste stappen

David begon zijn carrière bij digitale bureaus waar hij grootschalige reclamecampagnes beheerde. Van freelancer tot Accenture, hij werkte voor verschillende soorten lokale en internationale bedrijven aan 360 graden digitale projecten. De afgelopen jaren werkte David bij ArcelorMittal en Etex, met een sterke focus op data- en analytics-strategieën. In zijn vrije tijd maakt David graag muziek en kookt hij graag.

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Koen van den Eeckhout
Big Data 25 November 2021 -

Koen van den Eeckhout

Founder Baryon
Data visualisation can turn boring numbers into a powerful story
Koen van den Eeckhout

Koen van den Eeckhout

Founder Baryon

Big Data
25 November 2021 -

Data visualisation can turn boring numbers into a powerful story

As an experienced information designer, Koen Van den Eeckhout combines his scientific background with a passion for effective communication and graphic design. After obtaining a PhD in physics and several years of consultancy at EY, he founded data visualization agency Baryon to bridge the gap between analytics, creativity and communication. He builds engaging visual stories, infographics and charts to turn your complex message into powerful data visuals.

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Clo Willaerts
Lead Generatie 26 November 2021 -

Clo Willaerts

Keynote speaker, auteur en consultant
De Video Marketing Gold Rush
Clo Willaerts

Clo Willaerts

Keynote speaker, auteur en consultant

Lead Generatie
26 November 2021 -

De Video Marketing Gold Rush

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Philip Chau
Lead Generation 26 November 2021 -

Philip Chau

Director of Strategic Marketing - Great Eagle Holdings
Effective Lead Generation & Nurturing
Philip Chau

Philip Chau

Director of Strategic Marketing - Great Eagle Holdings

Lead Generation
26 November 2021 -

Effective Lead Generation & Nurturing

Philip Chau currently heads up the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more. He has 15 years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start up environments.

Prior to Great Eagle, Philip worked at insurance company Aviva and was a founding member of the InsurTech business Blue. As digital marketing department head, he oversaw the company’s customer acquisition, digital journey and digital analytics functions.
Philip holds a Master degree in Management Science from University of Waterloo and a post graduate Certificate in Marketing from University of Toronto.

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Digital Content Marketing Congress is looking for speakers!

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Kindly supported by

DCMC is an excellent opportunity for sponsors to connect with a community who is passionate about design and creativity.

Become a sponsor

About DCMC

Boost your knowledge and experience of digital content marketing. And do it in an inspiring and interactive way. That is our mission. Mediaforta has been organising the Digital Content Marketing Congress annually, since 2013. Always 100% digital and still completely free. With more than 100 national and international top speakers, DCMC has become a regular digital appointment for driven marketers, content creators and students.

In a nutshell:

 

Pragmatic

Belgian and international top marketers as well as experienced content producers will be speaking enthusiastically about their practical experience and expertise. Expect concise live presentations. Don't expect dull, tedious explanations. Our speakers will share practical experiences, present pragmatic cases and offer useful tips. Hands-on and sometimes out of the box. In short, get access to practical takeaways that you can put to immediate use at your company.

Interactive

You don't just have to listen... Have a critical remark? Need of more information? Put your questions directly to the marketers to get immediate answers to the specific aspects that are relevant to your business. That way, you can also interact with our speakers. It’s a convenient way to expand your network and perhaps lay the foundations for a productive, future collaboration.

Digitally efficient

There is no need to travel for DCMC 2021. The same goes for finding a parking space. Follow the congress wherever you choose to: at home, at the office or, as far as we are concerned, even in a sun-drenched resort. A stable internet connection and a few clicks of the mouse are enough to put the speakers on your screen. We don't use fancy and complicated software; we prefer to keep things easy for you. Because who doesn't like efficiency?

  • Content Marketing

  • Data Driven

  • Social media

  • Lead Generation

  • Content Promotion Strategies

  • Content Marketing

  • Data Driven

  • Social media

  • Lead Generation

  • Content Promotion Strategies

Join us at DCMC 21

22 - 26 November 2021

Register now

Why attend?

Three reasons: incredible speakers, unparalleled networking opportunities, 
and proprietary software that will maximise your experience.

No wasted time

DCMC sessions are easy to fit into your diary. We know that you're busy enough as it is.

Completely free

You read that correctly. No expensive registration at Mediaforta. We still offer DCMC completely free of charge.

Interactive

Just audio content? Boring! In DCMC sessions you take part in the conversation. Put your questions directly to our speakers.

Timetable

Speakers
  • Monday 22 Content 
Strategy
    Monday 22 November 2021 -

    Too many stories. Too few narratives. Brand narratives to build and nurture brand love

    Christophe Hardy
    Christophe Hardy
    Manager Brand Communication / Social & Editorial / Olympic-Paralympic Partnership
    Monday 22 November 2021 -

    There is no hack for substainable growth

    Stephanie Duval
    Stephanie Duval
    Founding partner RPPRT
  • Tuesday 23 Content Promotion
    Tuesday 23 November 2021 -

    What Happens Once Your Content Goes Live

    Vahe Arabian
    Vahe Arabian
    Founder of State of Digital Publishing
    Tuesday 23 November 2021 -

    Content Optimization: quick wins for busy brands

    Sofie Couwenbergh
    Sofie Couwenbergh
    Founder Wunderful Wanderings
  • Wednesday 24 Social media
    Wednesday 24 November 2021 -

    Kick-ass content for social media

    Kirsten Jassies
    Kirsten Jassies
    Social media trainer with focus on Instagram and Stories
    Wednesday 24 November 2021 -

    New Influencer Guidelines: Transparancy For Trust

    Patrick Marck
    Patrick Marck
    Director of FeWeb
    Wednesday 24 November 2021 -

    How to use your personal brand to attract the right customers on LinkedIn

    Anneke van der Voort
    Anneke van der Voort
    LinkedIn expert & owner PRminded
  • Thursday 25 Big Data
    Thursday 25 November 2021 -

    Data visualisation can turn boring numbers into a powerful story

    Koen van den Eeckhout
    Koen van den Eeckhout
    Founder Baryon
    Thursday 25 November 2021 -

    Zero Hour for Digital marketing

    Frederik Dooms
    Frederik Dooms
    Country Lead, Google Marketing Platform
    Thursday 25 November 2021 -

    Digital marketing & data science: first steps

    David Melviez
    David Melviez
    Group Head of Analytics & Maturity - Etex
  • Friday 26 Lead Generation
    Friday 26 November 2021 -

    Video Marketing Gold Rush

    Clo Willaerts
    Clo Willaerts
    Keynote speaker, auteur en consultant
    Friday 26 November 2021 -

    Effective Lead Generation & Nurturing

    Philip Chau
    Philip Chau
    Director of Strategic Marketing - Great Eagle Holdings
  • Monday 22 November 2021 -

    Too many stories. Too few narratives. Brand narratives to build and nurture brand love

    Christophe Hardy
    Christophe Hardy
    Manager Brand Communication / Social & Editorial / Olympic-Paralympic Partnership
    Monday 22 November 2021 -

    There is no hack for substainable growth

    Stephanie Duval
    Stephanie Duval
    Founding partner RPPRT
  • Tuesday 23 November 2021 -

    What Happens Once Your Content Goes Live

    Vahe Arabian
    Vahe Arabian
    Founder of State of Digital Publishing
    Tuesday 23 November 2021 -

    Content Optimization: quick wins for busy brands

    Sofie Couwenbergh
    Sofie Couwenbergh
    Founder Wunderful Wanderings
  • Wednesday 24 November 2021 -

    Kick-ass content for social media

    Kirsten Jassies
    Kirsten Jassies
    Social media trainer with focus on Instagram and Stories
    Wednesday 24 November 2021 -

    New Influencer Guidelines: Transparancy For Trust

    Patrick Marck
    Patrick Marck
    Director of FeWeb
    Wednesday 24 November 2021 -

    How to use your personal brand to attract the right customers on LinkedIn

    Anneke van der Voort
    Anneke van der Voort
    LinkedIn expert & owner PRminded
  • Thursday 25 November 2021 -

    Data visualisation can turn boring numbers into a powerful story

    Koen van den Eeckhout
    Koen van den Eeckhout
    Founder Baryon
    Thursday 25 November 2021 -

    Zero Hour for Digital marketing

    Frederik Dooms
    Frederik Dooms
    Country Lead, Google Marketing Platform
    Thursday 25 November 2021 -

    Digital marketing & data science: first steps

    David Melviez
    David Melviez
    Group Head of Analytics & Maturity - Etex
  • Friday 26 November 2021 -

    Video Marketing Gold Rush

    Clo Willaerts
    Clo Willaerts
    Keynote speaker, auteur en consultant
    Friday 26 November 2021 -

    Effective Lead Generation & Nurturing

    Philip Chau
    Philip Chau
    Director of Strategic Marketing - Great Eagle Holdings

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